HABA – Shaping the Future of Learning

HABA is leading German educational brands dedicated to supporting children's development from early childhood through school age. For more than 85 years, we have been creating inspiring learning environments, high-quality educational products, and innovative pedagogical solutions that foster curiosity, creativity, social skills, and lifelong learning.

HABA is internationally recognized for its educational toys, learning materials, games, and pedagogical concepts that enable children to learn through play. Based on the belief that children learn best through meaningful experiences, HABA develops carefully designed products and play-based learning curricula that support cognitive, social, emotional, language, and motor development. Our solutions are used by families, schools, and educational institutions around the world to create joyful and effective learning experiences.

HABA is a trusted partner for educational institutions, providing holistic solutions for modern learning environments. Our portfolio ranges from educational furniture and room concepts to learning materials, creative resources, and digital learning technologies. By combining pedagogical expertise with innovative design, WEHRFRITZ creates environments that support collaboration, exploration, creativity, and future-oriented learning.

A key innovation is “Window to the World” (Fenster zur Welt®), an interactive learning platform that combines hands-on experiences with digital intelligence. The system enables children to explore real-world objects, images, and learning content through safe, age-appropriate technology, helping them develop language, creativity, critical thinking, cultural awareness, and essential digital competencies for the future. Developed with leading educational experts, it represents a new generation of learning that connects the physical and digital worlds.

HABA offer a comprehensive educational ecosystem: from high-quality educational products, room and furniture solutions, and learning materials to curriculum-based learning concepts and innovative digital technologies. Our mission is to empower educators, schools, and childcare organizations to create inspiring learning journeys that prepare children for a rapidly changing world.